Blog Presentation

http://www.johnnycupcakes.com/blog/

            The blogger I chose to write about and talk to is Johnny Earle, otherwise known as Johnny Cupcakes.  I didn’t choose him because he is the best blogger or has the most useful content, but because of the type of person he is.  Earle is a down to earth guy who owns a clothing line called Johnny Cupcakes that he started out of the trunk of his car.  He believes with motivation and hard work a person can accomplish anything they want to. 

            Earle is in his early 30’s and is a successful entrepreneur.  He owns a clothing line named Johnny Cupcakes and tours the country giving motivational speeches.  He started his clothing line in 2001 and was in a hardcore band.   He quit the band to focus on his company after it developed almost a cult like following and opened his first store in 2005. 

            Earle began blogging over five years ago.  The purpose of his blog is mainly for his fans and supporters of his company.  He is from Boston, but as I mentioned earlier he tours around the world so essentially he blogs from a lot of places.  It is hard to get a number of followers because his blog is posted on his clothing lines website, but I am willing to bet 100,000’s of people read his blog.  He told me his website gets 100,000 plus hits a week.  He doesn’t make money off of his blog because his blog is for his fans that frequent his website.  He blogs for his fans so that they can get a feel of what his life is like.

            I think that his blog is unique because of the content that he posts and because with all of his success he could just have a staff member write for him.  I also think it is unique because of the type of person he is and he is an entrepreneur not a writer. 

            The strengths of his blog are that he blogs for his fans and employees.  He likes to support all of the people who support him.   I think a strength is that it is attached to his company’s website so people do not have to go looking for his blog.  He also posts a lot so there is always new content.  It’s hard for me to find weaknesses because I might be a little biased but he isn’t a professional writer.  Some people might find it a weakness that a lot of his posts do not provide you with information that will teach you something, but he says in every weakness you can find strength. 

            His advice is to blog about something you love and not to be concerned by what others may think.  He says to always follow your dream and treat every job like it is the best job in the world, you never know who you could meet that will help take you to where you want to be.  I gained great information from a great guy that let me know you don’t always have to settle for less but that you can always strive for more.  As far as influence for my blog I gained that I shouldn’t be concerned about others opinions and post what I want to post to define myself.  I like that he blogs for fun and his content is all for his fans and not for a paycheck.